Hiiiiieee, I'm Genevieve, the creative spirit behind Paper Panther Studio, where I help fellow entrepreneurs unleash their most authentic, badass selves through strategic brand and web design.
Who da heck am I?! I'm a Sagittarius Sun, ENFP, Enneagram 4 who lives for big questions and wild ideas, a certified cat lady who believes in balancing the fierce with the soft, and a designer who knows your brand deserves more than desperately chasing trends.
After a decade working in marketing teams, I came to a surprising realization: most people don’t truly understand what branding and marketing really are — or just how vital all their moving parts are to building a successful business. I learned this the hard way while growing my own business and coaching small business owners who, like me, wanted to stand out in a markets that can feel crowded and oversaturated.
Over time, I’ve developed systems and practices to help uncover their brand's unique essence, craft solid foundations, and launch into the world with clarity, intention, and a touch of bold style. My approach is rooted in cutting through the noise, focusing on what truly matters, and empowering you to own your story and build a brand that works for you — not the other way around.
Look, I know every corner of the market feels saturated these days. But because you are the ONLY you on this planet, you've got something special to offer – a unique story that deserves to be told. And I'm not just here to make it look pretty (though trust me, it will). I'm here to help you build a true brand identity that goes way beyond a logo. We're talking strategy, messaging, visuals – the complete strategic package that sets you apart and gives you a rock-solid foundation to build a better business on.
Think of me as your creative hype queen who's ready to help you own your throne. The one who'll help you see yourself as the f*cking badass you are and translate that energy into a brand that makes you proud AF. Because when you dare to show up as your authentic self? That's when the real magic happens.
I've helped service providers like you transform their businesses through strategic branding.
Your expertise deserves more than a pretty logo slapped on a template. That's why my approach digs deeper.
Good enough isn't good enough. Your business deserves more than a quick logo and template website. Let's build something with staying power.
Authenticity isn't just a buzzword. It's how you build trust, attract dream clients, and create a business that energizes you instead of draining you.
Your brand should feel like YOU turned up to 11. No cookie-cutter templates, no desperate trend-chasing, no playing it safe when you were born to stand out.
Strategy comes before style. Always. Pretty is nice, but purposeful is powerful. Every design decision needs to serve your bigger business goals.
Gatekeeping is for squares! And communication is everything. I'm here to guide you through every step, share my expertise openly, and make sure you feel confident about where we're headed.