meet your brand designer + strategist

brand design that works as hard as you do

Hiiiiieee, I'm Genevieve, the creative spirit behind Paper Panther Studio, where I help fellow entrepreneurs unleash their most authentic, badass selves through strategic brand design.

Real talk? I'm a Sagittarius Sun, ENFP, Enneagram 4 who lives for big questions and wild ideas, a certified cat lady who believes in balancing the fierce with the soft, and a designer who believes your brand deserves more than desperately following trends. I'm here helping businesses like yours find their unique roar in a world full of meows.

your time to rise

Defying the Default: making Brands that Matter

  • Competing on price because your brand doesn't justify premium rates
  • Watching potential clients choose "good enough" alternatives
  • Having a website that screams "template" when your work screams "exceptional"
  • Feeling like your brand is holding back your business growth

Look, I know every corner of the market feels saturated these days. But because you are the ONLY you on this planet, you've got something special to offer – a unique story that deserves to be told. And I'm not just here to make it look pretty (though trust me, it will). I'm here to help you build a true brand identity that goes way beyond a logo. We're talking strategy, messaging, visuals – the complete strategic package that sets you apart and gives you a rock-solid foundation to build a better business on.

I get it. As a service provider, you're probably tired of:


what's possible

Stand Your Ground: Building Brands with Backbone

Think of me as your creative hype queen who's ready to help you own your throne. The one who'll help you see yourself as the f*cking badass you are and translate that energy into a brand that makes you proud AF. Because when you dare to show up as your authentic self? That's when the real magic happens.

  • Raising their rates with confidence
  • Attracting better-fit clients who are ready to invest
  • Spending less time convincing and more time delivering
  • Building authority in their niche
  • Creating multiple revenue streams with confidence

We're talking real results:

I've helped service providers like you transform their businesses through strategic branding.

built for impact

Command Your Worth with Real Brand Power

  • Attract clients who value your expertise and happily pay your rates
  • Show up with confidence in a crowded market
  • Scale your services without constantly hustling for new clients
  • Create content and materials that actually connect with your audience
  • Build a business that reflects your true value

Your expertise deserves more than a pretty logo slapped on a template. That's why my approach digs deeper.

This isn't just about looking good – it's about creating a strategic foundation that helps you:


  • Uncover what truly makes your services unique and valuable
  • Define your signature method or approach that sets you apart
  • Create messaging that speaks directly to your dream clients' desires
  • Design a visual system that positions you as the premium choice
  • Build a brand experience that converts browsers into buyers

Together, we'll:

Good enough isn't good enough. Your business deserves more than a quick logo and template website. Let's build something with staying power.

NO SHORTCUTS

Authenticity isn't just a buzzword. It's how you build trust, attract dream clients, and create a business that energizes you instead of draining you.

Keep it Real

Your brand should feel like YOU turned up to 11. No cookie-cutter templates, no desperate trend-chasing, no playing it safe when you were born to stand out.

BE YOURSELF

Strategy comes before style. Always. Pretty is nice, but purposeful is powerful. Every design decision needs to serve your bigger business goals.

SUBSTANCE OVER SURFACE

my non-negotiables

Communication is everything. I'm here to guide you through every step, share my expertise openly, and make sure you feel confident about where we're headed.

Open Book Policy

roar above the noise.

Ready to stand out? 

Custom brand + web design

DIY design resources