THE BRAND
THE BRAND
PLAN
PLAN
The strategic deep-dive that uncovers who your brand really is — so everything you build from here actually works.
The strategic deep-dive that uncovers who your brand really is — so everything you build from here actually works.
SOUND FAMILIAR?
Here's the thing: jumping straight into a new logo or website without understanding the strategy underneath is like building a house without a blueprint. It might look nice, but it won't stand up. That's where the Brand Plan comes in.
YOU'VE BUILT SOMETHING REAL.
BUT YOUR BRAND DOESN'T SHOW IT.
REAL.
You know your business is good. Your clients love you. The results speak for themselves. But when someone lands on your website or sees your brand for the first time — it doesn't match. There's a gap between the caliber of what you do and how you show up online.
You're embarrassed to send people to your website
Your website isn't doing the selling for you
You struggle to articulate what makes you different
You're attracting the wrong clients — or not enough of the right ones
Your visuals were DIY 'd (and you know it's time to level up)
You know you need "branding" but don't know where to start
SOUND FAMILIAR?
Here's the thing: jumping straight into a new logo or website without understanding the strategy underneath is like building a house without a blueprint. It might look nice, but it won't stand up. That's where the Brand Plan comes in.
YOU'VE BUILT SOMETHING REAL.
BUT YOUR BRAND DOESN'T SHOW IT.
REAL.
You know your business is good. Your clients love you. The results speak for themselves. But when someone lands on your website or sees your brand for the first time — it doesn't match. There's a gap between the caliber of what you do and how you show up online.
You're embarrassed to send people to your website
Your website isn't doing the selling for you
You struggle to articulate what makes you different
You're attracting the wrong clients — or not enough of the right ones
Your visuals were DIY 'd (and you know it's time to level up)
You know you need "branding" but don't know where to start
what is the brand plan?
Think of it as the document your brand has been missing. The one that answers "who are we and why should anyone care?" — so you never have to guess again.
your brand's
Blueprint.
The Brand Plan is a focused strategic session where we crack open your business and figure out what makes it tick — your positioning, your audience, your messaging, your differentiators, and the story that ties it all together.
This isn't a surface-level questionnaire. It's a deep, honest conversation about who you serve, why they choose you, what you actually want to be known for, and how to communicate all of that with clarity and confidence.
You walk away with a clear strategic foundation: the kind of clarity that makes every future decision (about your brand, your website, your marketing) easier and sharper.
what you get
a clear
plan.
The Brand Plan isn't just a conversation — it's a strategic document you'll reference for years.
BRAND POSITIONING
Where you sit in your market, how you stand apart from competitors, and the unique space only you can own. No more blending in.
1
AUDIENCE CLARITY
Who your ideal clients really are, what they're struggling with, how they talk about their problems, and what they need to hear to choose you.
2
MESSAGING + STORY
The language, phrases, and narrative that communicate your value — so your website, social media, and sales conversations all say the right things.
3
OFFER CLARITY
How your services should be structured, named, and presented so people immediately understand what you do and how to buy it.
4
STRATEGIC DIRECTION
Clear recommendations for your visual identity, website, and brand presence — the roadmap for bringing everything to life.
5
what is the brand plan?
Your brand's
blueprint.
Think of it as the document your brand has been missing. The one that answers "who are we and why should anyone care?" — so you never have to guess again.
You walk away with a clear strategic foundation: the kind of clarity that makes every future decision (about your brand, your website, your marketing) easier and sharper.
The Brand Plan is a focused strategic session where we crack open your business and figure out what makes it tick — your positioning, your audience, your messaging, your differentiators, and the story that ties it all together.
This isn't a surface-level questionnaire. It's a deep, honest conversation about who you serve, why they choose you, what you actually want to be known for, and how to communicate all of that with clarity and confidence.
what you walk away with
a clear plan.
The Brand Plan isn't just a conversation — it's a strategic document you'll reference for years.
MESSAGING & STORY
The language, phrases, and narrative that communicate your value — so your website, social media, and sales conversations all say the right things.
OFFER CLARITY
How your services should be structured, named, and presented so people immediately understand what you do and how to buy it.
BRAND POSITIONING
Where you sit in your market, how you stand apart from competitors, and the unique space only you can own. No more blending in.
AUDIENCE CLARITY
Who your ideal clients really are, what they're struggling with, how they talk about their problems, and what they need to hear to choose you.
STRATEGIC DIRECTION
Clear recommendations for your visual identity, website, and brand presence — the roadmap for bringing everything to life.
1
2
3
4
5
plan.
how it works
simple. focused.
no fluff.
BOOK YOUR BRAND PLAN
Once you're in, I'll send you a pre-session questionnaire to get the basics down so we can hit the ground running.
1
WE GET TO THE GOOD STUFF
In our session, we dig into your business, your audience, your competitors, your story, and what makes you the obvious choice. This is where the magic happens.
2
GET YOUR CUSTOM PLAN
I take everything from our session and craft it into a clear, strategic document — your brand's blueprint. This becomes the foundation for everything that follows.
3
IS THIS FOR YOU?
THE BRAND PLAN IS FOR YOU IF
...
You're a service-based business owner who's ready to look as good as you actually are
You've been DIY-ing your brand and you know it's holding you back
You want a brand and website but know that jumping in without a strategy would be a mistake
You're tired of looking like every other business in your industry
You want to attract higher-quality clients who value what you do
You're ready to invest in doing this right — not just doing it fast
HOW IT WORKS
NO FLUFF.
SIMPLE. FOCUSED.
BOOK YOUR BRAND PLAN
Once you're in, I'll send you a pre-session questionnaire to get the basics down so we can hit the ground running.
1
get your CUSTOM plan
I take everything from our session and craft it into a clear, strategic document — your brand's blueprint. This becomes the foundation for everything that follows.
3
We get to the good stuff
In our session, we dig into your business, your audience, your competitors, your story, and what makes you the obvious choice. This is where the magic happens.
2
is this for you?
the brand plan is for you if
...
You're a service-based business owner who's ready to look as good as you actually are
You've been DIY-ing your brand and you know it's holding you back
You want a brand and website but know that jumping in without a strategy would be a mistake
You're tired of looking like every other business in your industry
You want to attract higher-quality clients who value what you do
You're ready to invest in doing this right — not just doing it fast
"I have no words. I’m speechless. I am blown away by your talent and attention to detail and how incredible you are to witness someone else's dreams and goals and put it into words like that. You are incredible! Thank you so so so much!"
don't just take my word for it
- jf, a real brand plan client
"I have no words. I’m speechless. I am blown away by your talent and attention to detail and how incredible you are to witness someone else's dreams and goals and put it into words like that. You are incredible! Thank you so so so much!"
don't just take my word for it
- jf, a real brand plan client
investment
READY TO GET
CLARITY?
But if you do move forward with a full brand build, your Brand Plan investment applies as a credit toward your project.
The Brand Plan is a standalone strategic product — valuable whether or not you do anything else with me.
$1,500
Not sure if this is the right next step? Let's chat.
Find your biggest and baddest brand opportunities.
Applies as credit toward your full brand build
investment
READY TO GET
CLARITY?
The Brand Plan is a standalone strategic product — valuable whether or not you do anything else with me.
But if you do move forward with a full brand build, your Brand Plan investment applies as a credit toward your project.
$1,500
Not sure if this is the right next step? Let's chat.
Find your biggest and baddest brand opportunities.
Applies as credit toward your full brand build