Bryan came to me after separating from his business partner of 11 years, ready to take full ownership of his salon’s identity. The existing branding felt outdated and didn’t align with the relaxed, welcoming atmosphere he envisioned. He wanted to maintain continuity with the past while infusing the brand with a modern, personal touch that reflected his vision.

The brand also needed to stand apart in an industry often known for pretense. Bryan was determined to create a space where clients could feel completely at ease—a salon that exuded professionalism without losing its chill, approachable vibe. It was a place for everyone, with a particular focus on welcoming LGBTQIA+ clients, where people could show up as their authentic selves.

client TESTIMONIAL

The Goal

If you're on the fence about working with Genevieve, you can trust her completely—she's amazing at what she does.

the challenge

"I love everything about my new branding and website, but the Kintsugi bowl on my book cover is definitely my favorite. It elevated the book by creating a cover that truly draws people in and makes them want to read the story. Before working with Gen, I had no idea how to create a webpage or develop branding, and that made me nervous. But as soon as I met her, I knew I was in good hands. Her confidence reassured me, and she took all that stress off my plate.

Now, my business looks professional but still inviting, which has had a huge impact. I’m incredibly pleased with the entire project—my book cover, website, and brand identity. One of the best compliments I’ve received was when someone told me the cover was so good that just looking at it made them want to read the book!

Working with Gen was such a joy. She’s creative, thoughtful, and truly listened to everything I shared. She took my ideas and transformed them into something amazing. If you're on the fence about working with her, you can trust her completely—she's amazing at what she does."

- Brenda Daly, Author & Grief Educator

He wasn’t just refreshing a salon—he was redefining a space where everyone can feel at home, no matter who they are.

A fresh start without losing the heart.

Bryan’s goal was to create a rebrand that felt like a natural evolution of the salon’s existing identity, not a drastic departure. We kept familiar elements, like a version of the classic serif font on the signage, while introducing modern updates. The “fire engine” red became a more mellow tone, paired with complementary colors that evoked calm and coolness. The typography shifted to a modern all-caps style, blending sophistication with approachability.

The branding also needed to reflect the salon’s updated interior—a bright, clean aesthetic with organic materials like wood, steel, and plants. Together, the physical space and brand identity needed to communicate one key message: We take hair seriously—not ourselves.

the solution

From street presence to brand personality, every detail was designed to turn heads and build trust.

the results

Brenda went from feeling unsure and anxious about her brand to standing confidently as an expert in her field.

The transformation was incredible. Brenda went from feeling unsure and anxious about her brand to standing confidently as an expert in her field. Her book cover? A conversation starter. One of the best compliments she received was that someone picked her book off the shelf purely because the cover drew them in.

Now, with a cohesive brand identity that flows from her website to her in-person engagements, Brenda is recognized as a professional grief educator and author. Her audience sees her as approachable and real, someone who doesn’t sugarcoat the realities of loss, but who also shows that there is life after grief.